HSBC sync – South Australia

HSBC has launched a multi-channel campaign, created by JWT London, to mark celebrating 125 years since The British & Irish Lions first sailed to Australia.

As Principal Partner for The British & Irish Lions 2013, HSBC has recreated that epic voyage, with Coach Warren Gatland, his crew of Lions Legends and a cabin boy aboard a ship on their own Legendary Journey.

Music for the advert is ‘South Australia’ performed and arranged by The Pogues, including Philip Chevron, Darryl Hunt & Andrew Ranken…